türkçe links to original Turkish article
(Hürriyet Newspaper, 4 October 2020)
Sultan Howard Schultz I and the dynasty he built.
Washington Post columnist Alan Mikhael wrote in an article entitled
"The Ottoman Sultan Who Changed America" that "coffee chains
should thank Ottoman Sultan Selim I". Mikhael's article has gained
renewed currency during World Coffee Day, being shared repeatedly.
In the article, Mikhael wrote that Selim's army discovered the coffee
plant in Yemen during an expedition there and brought it back to
Turkey. He added that "from Selim's time (early 1500s) until the
beginning of the 18th century, one of the products that drove the
Ottoman economy was its control of the global coffee trade."
"The coffee plant was first found by Selim's army in Yemen and the
Ottomans figured out how to use it as a drink, setting up coffeeshops
for this purpose. We Americans - and especially Howard Schultz,
Starbucks's owner - should thank Sultan Selim for coffeeshops. Few
of us know that an Ottoman Sultan was the person who created
demand for one of the first mass consumer products."
Newest Starbucks just opened in Palestine.
Turkish food writer Mehmet Yaşin told Hürriyet that "the Ottoman
Empire played a key role in introducing coffee to the West and the
rest of the world. In Turkey, coffee became a part of both the palace
menu and the people's preferred drink. Now, the Ottomans'
descendants are avid customers of the foreign coffee chains in
Turkey."
"But when I look at the way these foreign coffee chains obtain the
coffee and the poor wages they pay, I don't want to drink the
chains' coffee. I prefer Turkish coffee that requires a certain expertise
to make properly. Coffee should be made in a 'cezve' (special pot
with a long handle) and allowed to cook for a while, with attention
paid to the proportions of coffee and water. Unfortunately, because
of coffee machines, there is no taste difference among coffees
anymore."
Yemen, bottom right, in Sultan Howard's time.
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