29 Ekim 2014 Çarşamba

Kobani: The Brand

turkce links to original Turkish article

(Sabah Newspaper, 28 October 2014)

Smoke rises over Kobani, in northern Syria, following fighting between the Islamic State in Iraq and al-Sham and Kurdish armed groups, October 9, 2014.
          Explosive marketing possiblities...

The city of Kobani, currently in the throes of civil war, is
nevertheless  serving as inspiration for an entrepreneur.
Fahri Dogan Bato has applied to the Turkish Patent Office
(TPE) to acquire the rights for the names 'Kobani' and
'Kobane'.  Bato wants to use the Kobani brand for 10
different textile and food products.

In response to the question "aren't you concerned about the
perception that you're taking advantage of war?", Bato
explained that  "I'm a Kurd. Whatever I earn from this
I'm planning to share with the people of that region who
are hurting right now (!)."

Markiz Patent general director Orhan Eriman, who delivered
Bato's request to TPE, said that the brands can be used in
2015, after the 9-month approval period is completed.

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